Konetera the good and the ugly

So a few months back I signed up for Kontera publisher account. Installation went smoothly and I've been making a few bucks everyday. But then over the next few weeks I've started getting a few complaints from my users, their complaint was that the site looked too spammy. And I agree.

This is the invisible line of running a website putting advertising on it. Its' the line that has never been clearly defined and it moves everyday, how much advertising is too much. So one of my first actions was to take down Kontera, it was just a few bucks a day so it wouldn't affect my master plan too much... yet the weeks after, I kept seeing the message don't put all your eggs in one basket... and I've preached it in the past as well.

The Solution

Pretty simple actually, I've took some time to analyize the Kontera and how it works, and came up with the conclusion that it works really for new users... as soon as people hover or click the links they realize that they just clicked on an ad, which is not bad but for returning users this just becomes one big eye sore on the website with having these double underlined links all over the content they're trying to read.

Cookies, yes you gotta love cookies :) The basic idea behind this is you serve the Kontera ads only for the first time someone visits your site, they might click on a link or not, but after that pageview they never see them again. I'll probably tweak this to serve those links maybe every nTh page view for users that are on the site for the first time.

Effects?

What happened to the earnings you may ask? Well they haven't droped much, which in turn proves what I've stated before that mostly first time users are clicking on those ads, anyway it's a great way to ad another avenue to making money online. Give it a try.

If you haven't signed up for Kontera do it today, you don't want to get stuck when google might ban your site from adsense.